There is a plethora of free chatbots. The choice of a good chatbot is a major issue for the development of a company. The latter must be able to respond appropriately to the requests of the interlocutors, and this, with automated and personalized answers. To do this, it will be necessary to rigorously follow some steps. Here is more information about them.
Define your objectives
To make a good choice, it is important to first define your objectives. You need to define the reasons why you need free bots.
Define the purpose of the conversational agent
The decision to develop a bot may stem from the desire to generate leads, entertain, respond quickly and in real time to customer queries, advise or many others. However, depending on the objective you want to achieve, the choice of the ideal Chatbot differs.
Define your audience
The choice of an ideal chatbot is also influenced by the target audience. Thus, it is important to clearly determine your audience before defining the tone and personality of your conversational agent. Obviously, the language and proximity used will vary depending on the type of person you are addressing. If your audience is a group of business leaders or executives, it is recommended that the language used be formal and detached.
However, if it is a group of students, the language should be fun. A well-chosen tone will help build a lasting relationship of trust between the client and your company. However, the chat, regardless of the tone chosen, should be as close as possible to a real and human discussion.
Best chatbot for your company: decisive criteria
There are two main families of chatbots:
The simple chatbot
This chatbot is basic and limited. It is programmed to answer pre-recorded questions. To do so, many scenarios are studied and programmed in advance in order to prepare the bot for the task at hand. As a result, the interlocutor is limited in his interactions with the bot. Thus, there is little or no handwriting, as the bot has no understanding of human language.
Ideal to quickly set up marketing operations, this type of chatbot is easy and quick to program. However, it can only answer simple and repetitive questions.
The chatbot with artificial intelligence
This is a more practical and interactive type of chatbot. It is, in fact, equipped with artificial intelligence that allows it to learn from previous interactions. It therefore has a wider range of understanding, allowing it to better grasp human language for a better customer experience. With these types of bots, you save not only time, but also efficiency. However, the learning and the implementation of the latter require time (a few months).
Some additional selection criteria
There are a few additional criteria that are very important, not to be overlooked.
Natural language processing and voice assistance
Technology is evolving more and more these days, and bots are therefore bound to evolve. To do so, it is important to prepare your chatbot for voice assistance by integrating natural language processing (NLP) training into the chatbot development platform.
Data security
Another essential point to be very demanding on is security. The chatbot platform must offer you end-to-end encrypted communication. To this end, when designing the chatbot, a solid foundation regarding roles and security must be established.
Supported channels
What makes chatbots competitive today is their ability to adapt to many types of channels simultaneously. The chatbot must be able to be deployed on the company’s website, on social networks, on mobile applications, or on any other channel. It must be able to adapt perfectly to these different channels while providing a good service.