One of the best ways to reactivate some of your old customers in your database is to phone them one by one. That is the old school method and it may still be very effective. It is time consuming though.
Another very good method is to use email marketing. But for email marketing to do better than its own capability, integrate it with marketing automation. But how could you possibly start doing that?
The most effective part of your marketing plan is to understand the specific needs of your customers and then actually address the problems behind the needs. When you have built up more trust between your customers and your business, you will be able to sell your products to them slightly easier. What you may do with your customers include the items below.
Marketing automation is a method in which marketers plan, coordinate, manage and measure all of the email marketing campaigns. It is often applied along with sales funnel in digital marketing strategy which enables the management and nurturing of B2B leads. The end goal is to turn the leads into customers who buy products from your business.
Make an email marketing plan with marketing automation methods. Allow a series of emails in your email campaign to be sent to your customers mainly based on their interaction with your emails. This is possible through Sendinblue automation, or other similar email marketing campaign tools.
Ask your customers to write and submit reviews to your products or services on Yelp, and other user reviews sites. Positive reviews from customers will help to boost the reputation of your company and products.
Create a customer satisfaction survey and ask your customers to fill in. Go through all the results thoroughly and from there you will get the insights on where and how your business or products may be improved.
In the holiday seasons, schedule and send greeting emails or even seasonal gifts to your most important customers.
On the birthdays or sign-up anniversaries of your customers, send coupons or special offers to them.
For B2B, you may ask your customers to participate in client testimonials. Your marketing team will then use the testimonials as marketing materials.
Create a loyalty program for your customers.
For each specific program, promotion, or campaign that is targeted to each group of specific customers, create a specific landing page for the purpose. A landing page would be an entry point of the sales funnel of the specific promotion or campaign. Creating landing pages with relatively high conversion rate is nothing new and has always been within any effective digital marketing strategy. Creating and tweaking landing pages will help boosting the understanding of what works for your customers.