Over the last two decades, digitization has changed the way we buy and sell products/services. With online stores and websites replacing the traditional brick-and-mortar establishments, most brands have started focusing on creating websites that help them position their services or products optimally. Hence, the number of websites being launched has been increasing at a steady rate. Since every website needs a server to be available online, this increase has resulted in a corresponding increase in the demand for reliable web hosting services. While hosting companies have tried to cater to this increased demand, the period has been especially opportune for hosting resellers to establish profitable businesses. Today, we will be offering a simple guide to help you start and establish the best Reseller Hosting business in India.
As a Hosting Reseller, you purchase a Reseller Web Hosting plan from a parent company, create smaller hosting packages, and sell them to your clients. It is a simple and low-cost way of entering the web hosting business. Here is a quick guide to help you start a business of Reseller Hosting in India.
Clearly define your business goals
As is the case with most businesses, it is important to define your business goals before starting a Reseller Hosting business. Is this business an extension to your existing business, like web designers turning Hosting Resellers to boost their portfolio? Or, are you looking at turning this into a large company eventually? Based on your goals, you will be able to make decisions with ease.
Define your Target Market
The web hosting industry is highly competitive, with hosting companies, resellers, and affiliates trying to target website owners. In this market, having a market segment helps you focus your marketing efforts and create hosting packages tailored to them. Hence, you can expect to get a foothold and start generating regular income.
Analyze your competitors
Once your target market is defined, identify key players in the segment and analyze their products and services. This will give you a baseline to develop your offerings. Try to identify pain areas that site owners might want to get addressed and position your brand accordingly.
Learn about web hosting
While Hosting Resellers do not have to be technical experts, they cannot be technically-awkward too. As a reseller, you need to understand the fundamentals of web hosting, the applications used, and the technicalities involved. This will allow you to create better web hosting packages and explain their benefits to prospective clients easily.
Pick a reliable parent hosting company
Since your hosting packages are created using the resources provided by the parent hosting company, the performance of your services will rely upon that of the parent host. Therefore, it is important to pick a reliable one. Ensure that you look at the options available to you, compare features, and exercise due diligence to find the perfect Reseller Hosting plan.
Client Support
Another important aspect of a successful Reseller Hosting business is client support. Since sites are expected to be online around the clock and around the year, your clients will need technical support in case they face any glitches or performance issues. Hence, ensure that the parent host offers a 24×7 technical support team. Also, focus on creating a support team for the first-line of query resolution.
Summing Up
Remember, you can make money with Reseller Hosting without investing a lot to start the business. Also, since web hosting is a recurring service, you can be assured of regular income. Further, satisfied clients tend to refer their hosts to friends and acquaintances, offering you an opportunity to grow. Hence, it is essential to establish a Reseller Hosting business keeping the client as the focus. We hope this guide can help you get started.
You can also check the following video that lists the things you should consider before starting your Reseller Hosting business: